September’s product updates are all about helping merchants create smoother shopping journeys, run stores more efficiently, and drive stronger results online. From faster store performance and easier customization to more intuitive browsing, simplified checkout, and smarter marketing capabilities, every enhancement is designed to reduce friction and unlock growth.
These improvements give merchants greater flexibility, lower costs, and more control—making it easier to deliver exceptional shopping experiences while scaling with confidence.
SHOPLINE’s new Theme 3.0 theme is now available. It delivers faster page loading, a flexible and mobile-first layout, and a no-code editor designed to help merchants build and customize their stores more efficiently. Older themes will be phased out by October 2025, and merchants are encouraged to migrate to 3.0 for the best performance.
Theme 3.0 delivers a leap forward in store design with faster page loading, a mobile-first layout engine, and a no-code editor that puts customization directly in merchants’ hands. These enhancements make it easier than ever to create high-performance, branded storefronts that stand out, drive stronger SEO results, and provide customers with a smoother, more engaging shopping experience.
Replace plain text color tags with visual color palette filters—showing shoppers swatches (circles or squares) that make it easier and faster to browse and select product color variations. This makes it easier for shoppers to instantly see and choose their preferred colors while browsing product catalogs.
Text-based filters often slow down product discovery, especially in large product catalogs common among apparel and accessories. By switching to visual swatches, you can minimize friction with the browsing experience, help shoppers quickly narrow their choices, and increase purchase intent. This update improves both user experience and conversion performance—particularly on mobile, where intuitive filtering is critical.
Multichannel Connect (MCC) now supports direct integration with TikTok Shop integration in the US, UK, Malaysia, Singapore, and Japan. Directly connect MCC with TikTok Shops to manage products, inventory, and orders all in one place—without needing a separate TikTok integration app.
With TikTok Shop now integrated directly into MCC, merchants can easily centralize operations across sales channels. The integration enhances efficiency by unifying product management, inventory syncing, and order processing in real time. This streamlined approach delivers smoother workflows, consistent data across channels, and stronger performance for cross-channel selling on Tiktok.
SHOPLINE merchants in the US can now connect their Faire wholesale store through Multichannel Connect (MCC). This integration allows centralized management of product data, inventory, and orders, making it easier for merchants to manage both B2B (Faire) and B2C (SHOPLINE) sales from one platform.
Managing wholesale and retail channels separately often creates inefficiencies and risks, such as duplicated updates or inventory mismatches that lead to overselling. With MCC’s real-time sync, merchants can unify operations across Faire and SHOPLINE, ensuring product and inventory updates are always consistent and accurate. This creates a smoother workflow and reduces operational overhead.
SHOPLINE now supports Tap to Pay on iPhone and Android in the US, enabling merchants to accept contactless payments directly on their mobile devices without the need for additional POS hardware. This flexible solution is ideal for pop-ups, mobile stores, and seasonal markets, making it easier and more affordable to launch new selling points.
Traditional POS systems often require separate card readers and hardware, adding cost and complexity for merchants—especially those operating temporary or mobile setups. SHOPLINE Tap to Pay simplifies checkout by enabling payments with just a compatible device, reducing setup time and eliminating hardware expenses.
SHOPLINE now supports native integration with Quora Ads, making it simpler for merchants to run more effective ad campaigns and gain more accurate insights. The integration combines a tracking pixel (client-side) and conversion API (server-side) to enable more accurate, end-to-end performance and attribution tracking.
Quora attracts users actively seeking knowledge and advice, making it an ideal channel for targeted, content-driven campaigns. With this integration, SHOPLINE merchants can reach new audiences, track conversions with greater accuracy, gain customer insights, and optimize campaigns for better results—all while reducing manual setup time.
