Company Updates

November Product Updates

William Vuong
Global Marketing Director
|
USA
November 4, 2025

This month’s updates focus on helping merchants create smoother customer experiences and more efficient operations across SHOPLINE’s ecosystem. From seamless subscription migrations and automated payment continuity to enhanced post-purchase visibility, affiliate flexibility, and smarter POS and inventory tools, every enhancement is designed to reduce friction, strengthen brand trust, and accelerate growth.

Whether you’re managing recurring payments, optimizing checkout flows, or syncing products across channels, these updates make it easier than ever to run—and scale—your business with confidence.

SHOPLINE Subscription

Subscription Payment Token Migration

The new Subscription Payment Token Migration feature enables merchants to securely transfer existing Stripe or PayPal payment tokens when moving to SHOPLINE Subscriptions. This ensures customers remain billed without needing to re-enter payment details, maintaining seamless recurring payment continuity throughout the migration process.

Why it matters:

Subscription migrations often risk payment interruptions and failed renewals, leading to customer churn. By automating token transfers, SHOPLINE eliminates manual payment updates, reduces migration friction, and gives merchants the confidence to transition platforms without disrupting revenue or subscriber relationships.

Key Benefits:

  • Uninterrupted recurring billing during subscription migration.
  • Reduced customer churn through a seamless payment transition.
  • Increased merchant confidence with secure, automated migration workflows.

Learn more

Affiliate Marketing

Enhanced Affiliate Management with Customizable Referral Codes

The Affiliate Marketing App now allows merchants to edit affiliate referral codes and generate unique, product-level referral links directly from the Affiliate Details page in the admin console. This enhancement gives merchants greater flexibility to manage affiliate campaigns and enables more accurate tracking of referral-driven sales.

Why it Matters

With editable referral codes and product-specific links, merchants can easily tailor affiliate campaigns to highlight particular products, promotions, or seasons—without relying on manual workarounds. This improved precision enhances how merchants attribute commissions and evaluate affiliate performance, driving smarter, more targeted marketing.

Key Benefits

  • Improved efficiency by eliminating manual link creation.
  • More accurate campaign tracking and commission attribution.
  • Enhanced targeting through customizable, product-level referral links that align with promotional goals.

Learn more 

Retail POS:

Instant Gift Card Lookup on POS

The POS system now includes a built-in gift card lookup feature, allowing staff to instantly view a card’s balance, status, and transaction history directly within the interface. This enhancement streamlines service, improves checkout efficiency, and empowers staff to resolve inquiries on the spot.

Why it Matters

By eliminating the need for associates to leave the POS to verify gift card information, this update minimizes workflow interruptions and shortens customer wait times. The result is a faster, smoother checkout experience that enhances both operational efficiency and customer satisfaction.

Key Benefits

  • 15% faster transactions through instant, in-POS gift card lookup.
  • Eliminated workflow interruptions for staff handling gift card inquiries.
  • Improved customer experience with quicker, more seamless service at checkout.

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Smarter, Faster Inventory Management in POS

The upgraded Smart Inventory Management (SIM) interface in POS is now optimized for large-scale data handling and multi-SKU operations. Staff can perform critical inventory tasks—like cycle counting and product lookup—faster and even offline, with data syncing automatically once connectivity is restored.

Why it Matters

Inventory management is the backbone of retail operations. This update eliminates workflow disruptions caused by large catalogs or network instability, ensuring staff can manage inventory efficiently across multiple SKUs while maintaining real-time accuracy.

Key Benefits

  • Faster performance for data-heavy, multi-SKU operations.
  • Uninterrupted workflows with new offline capabilities during network drops.
  • 12% increase in staff productivity from smoother, more reliable inventory processes.


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Multichannel Connect (MCC)

Smarter Product Matching on Multichannel Connect

The Multichannel Connect (MCC) app now includes enhanced product association logic with expanded data fields and smarter matching rules. It automatically links products between SHOPLINE and external channel catalogs by prioritizing identifiers such as Seller SKU, Barcode/EAN, and Product Name, ensuring more accurate and efficient synchronization.

Why it matters

Accurate product matching is essential for seamless multichannel selling. The upgraded logic significantly reduces manual setup work, improves match rates, and prevents costly inventory discrepancies like overselling—helping merchants maintain consistent, reliable data across all sales channels.

Key Benefits

  • 15% higher automatic match rate through improved data mapping logic.
  • 20% reduction in manual mapping time during channel setup.
  • 10% fewer inventory errors by ensuring more reliable synchronization across channels.

Learn More

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