Company Updates

October Product Updates

William Vuong
Global Marketing Director
|
USA
October 11, 2025

October brings a wave of new product updates designed to help merchants build faster, sell smarter, and scale faster across every channel. From stunning new theme options and smarter shipping tools to deeper marketing insights and streamlined fulfillment, these updates are all about giving you more flexibility, efficiency, and control.

Discover what’s new this month — including the Fashion Theme for OS 3.0, SHOPLINE SHOPLINE Shipping, SmartPush Custom Attribution, POS Fulfillment Split, and the latest Faire x MCC integration enhancements.

SHOPLINE eCommerce:

Introducing SHOPLINE 3.0 Fashion Themes — purpose-built templates designed to help fashion brands create stunning, high-converting storefronts.

Say hello to SHOPLINE’s new Fashion theme — the latest OS 3.0 theme designed to give you more creative control, flexibility, and freedom to build stunning storefronts that truly reflect your brand. With expanded design options and a richer set of components, this theme makes it easier than ever to showcase your products, campaigns, and stories your way.

Why it Matters

Your store’s design plays a huge role in customer engagement and conversion. The new Fashion theme gives you the flexibility to design without limits, helping you highlight new arrivals, seasonal collections, and brand moments more effectively — all while maintaining a clean, high-performance layout that drives sales.

Key Benefits

  • More flexibility: Customize every detail with support for up to 8 levels of structure, 25 sections, and 50 blocks per page
  • Richer design options: Choose from 38 homepage components to feature text, images, and products creatively
  • Higher conversion potential: Build visually compelling, conversion-optimized layouts that drive engagement and sales
  • Faster setup: Create modern, adaptable storefronts with less effort and more impact

Learn more

SHOPLINE Shipping:

Introducing SHOPLINE Shipping — ship smarter and faster, directly from SHOPLINE

SHOPLINE’s integrated shipping solution, supporting FedEx, UPS, and USPS,  is now available (US only)! Easily enable seamless shipping and fulfillment workflows, directly from your SHOPLINE store,with no third-party apps needed. Manage shipments, compare rates, and print labels all from one place.

Why it Matters

No more juggling multiple carrier accounts or overpaying for shipping. With SHOPLINE’s negotiated carrier rates, you can ship smarter and save bigger — with rates up to 80% lower than retail prices. Spend less time managing logistics and more time growing your business.

Key Benefits

  • Save up to 80% on carrier shipping rates
  • Manage all shipping and fulfillment workflows on SHOPLINE— no extra apps required
  • Streamline fulfillment with faster, simpler, and more scalable operations
  • Offer better rates and accurate real-time quotes to your customers

Learn more 

SmartPush (marketing automation):

Create your own custom attribution logic in SmartPush

You now have complete control over how conversions are tracked. With SmartPush’s new Custom Attribution Settings, you can define your own attribution rules, triggers, and time windows — giving you the flexibility to measure the true impact of every campaign across email, SMS, and website popups.

Why it Matters

Default attribution models don’t always tell the full story, and often hide which channel truly drives results. With SmartPush, you can customize attribution to match your campaign strategy, helping you uncover which messages and touchpoints actually lead to conversions and sales. That means more precise insights, smarter spend, and more accurate ROI.

Key Benefits

  • Measure ROI more accurately by setting your own attribution logic and time frames
  • Identify top-performing channels to optimize marketing budgets
  • Make data-driven decisions using real, reliable campaign insights
  • Improve overall campaign performance by understanding what truly converts

Learn More

SHOPLINE POS:

Split fulfillment orders with ease from your SHOPLINE POS

Now available in the SHOPLINE POS app — manual fulfillment order splitting lets you customize how each individual item in an order can be fulfilled. Whether your customers want to pick up items in-store, have them shipped, or schedule later pickups, you can manage it all in one place.

Why it Matters

Every customer shops differently, and flexibility can make or break the experience. With this new feature, you can handle complex, mixed orders without delays or confusion — making it easier to deliver a smooth, personalized shopping experience while streamlining operations behind the scenes.

Key Benefits

  • Save time: Reduce order processing by up to 25% with tailored fulfillment
  • Eliminate errors: Manage mixed orders seamlessly and improve accuracy
  • Boost sales: Offer flexible pickup and delivery options that increase AOV and customer satisfaction

Learn More

Multichannel Connect (MCC)

New updates to the Faire X MCC integration

You can now edit, publish, and fulfill Faire orders directly within your SHOPLINE Admin, without switching between platforms. Manage your entire Faire catalog, inventory, and orders in one place — faster, easier, and fully automated.

Why it Matters

Managing products across multiple platforms and marketplaces is a time-consuming task that slows down operations and product launches. With this update, you can sync everything seamlessly and instantly, giving you more time to focus on scaling your business, launching new collections, and reaching more wholesale buyers on Faire.

Key Benefits

  • Centralized product management: Publish and update listings on Faire directly from SHOPLINE
  • Simplified fulfillment: Process Faire orders without switching dashboards
  • Faster launches: Reduce manual work and speed up time-to-market for new products
  • Streamlined operations: Sync products, inventory, and orders automatically for smoother workflows

Learn More

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