Company Updates

Latest In SHOPLINE: April 2025 Highlights

Wee Lin Tay,
Global Content Marketer
|
Singapore
May 2, 2025

Welcome to your latest dose of commerce insights, product updates, and innovation highlights from SHOPLINE. Whether you're scaling your brand, building your tech stack, or simply keeping tabs on what's next — there’s something here for you.

Let’s dive in.

PARTNERSHIPS & INTEGRATIONS

Now Live: Buy with Prime Integration

SHOPLINE now supports Buy with Prime, enabling merchants to deliver a trusted, fast, and seamless Amazon-like experience directly on their storefronts.

  • Up to 25% higher conversion

  • Up to 12% increase in revenue

  • A checkout flow customers already trust

👉 Discover how it works

MARKET INSIGHTS

The 2025 Hong Kong eCommerce Whitepaper

We’ve analyzed billions in GMV and emerging customer trends to map the next evolution of Hong Kong retail.

  • 8.6% GMV growth YoY

  • 80% surge in livestream shopping

  • 80% revenue uplift from AI-powered merchants

📘 Download the whitepaper

PRODUCT UPDATES

April Releases: Built for Scale

This month’s updates are designed to streamline operations and support multi-market growth — empowering merchants and developers to work more efficiently.

  • Enhanced CRM and backend control

  • POS improvements for faster retail

  • Tools for scalable, localized expansion

🛠️ Explore what’s new

SOCIAL COMMERCE SPOTLIGHT

U.S. Beauty Meets Social Commerce

In our latest blog, Co-President Christopher Yang shares what Western brands can learn from Asia’s booming livestream scene — and how SHOPLINE helps close the gap.

  • Livestreaming sells up to 70% of inventory in Asia

  • A U.S. brand reached 7 figures in 3 hours on TikTok

  • The missing infrastructure behind social success

🔗 Read the full story

CUSTOMER EXPERIENCE

Winning Customers with Emotion, Not Just Stars

Our latest feature explores how emotional language in reviews influences conversions — and what merchants can do to optimize for impact.

🧠 Dive into the psychology

UNIFIED COMMERCE STRATEGY

When Retail Gets Complicated, Integration Is the Answer

As retail journeys become increasingly non-linear, disconnected systems create friction. Discover how integration can simplify operations and improve CX.

🛒 Connect the dots

Omnichannel isn’t a bonus — it’s expected.

Today’s shoppers move seamlessly between online and offline. If your systems aren’t integrated, you’re risking dropped journeys and lost sales.

Disconnected tools = disconnected customers.

See how a unified experience keeps customers engaged across every touchpoint.

 👉 Learn more  

🔗 View post

FOR DEVELOPERS & TECH TEAMS

Build What You Need with Developer Tools & APIs

Our open ecosystem gives you full flexibility to tailor your commerce stack to your business needs — whether through extensions, APIs, or dev environments.


🎥 Watch the explainer

That’s a wrap for now.

Want to stay ahead in unified commerce, retail innovation, and merchant tech? Follow SHOPLINE on LinkedIn — and we’ll see you in next month’s roundup.

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