For today’s top CPG and Health & Beauty brands, subscriptions are more than just a sales model—they’re a retention engine. That’s why the SHOPLINE subscription app was built to give merchants full control over every part of the subscriber experience.
From flexible delivery options to personalized bundles and real-time self-service, our native platform is designed to reduce churn, boost retention, and grow long-term customer value—without the tech headaches.
Every business is different, so we’ve made it easy to build plans that match different types and models of product flow. Whether you sell refills every 15 days or monthly wellness bundles, you can define frequencies, offer tiered discounts, and combine one-time and recurring purchases—all within the same product listing.
This flexibility helps merchants tailor subscriptions to their product lifecycle and drive predictable recurring revenue, while shoppers enjoy clear choices that fit seamlessly into their routine—like a skincare brand offering auto-delivery every 30 or 60 days with an extra 10% discount for monthly subscribers.
Want to let customers mix and match flavors, scents, or styles? With SHOPLINE subscription, you can create fully customizable bundle flows. Choose between classic bundles (fixed quantity for a fixed price) or dynamic bundles (different items and discounts) with support from our guided setup—perfect for brands selling consumables, kits, or collections.
This approach makes it easy for merchants to increase average order value and encourage larger basket sizes without needing custom development, while shoppers get the satisfaction of personalizing exactly what’s in their recurring order. Imagine a coffee brand that lets customers build a 6-bag subscription bundle with different roasts each month—keeping their experience fresh and tailored to their tastes.
Once subscribed, your customers can manage their subscription with ease. From skipping a shipment to changing delivery dates or swapping products, every action is just a click away in their contract portal.
This empowers shoppers with transparency and control over their orders. This is great for the customer who needs to pause a subscription while traveling or swap items for their next delivery without ever needing to contact support. At the same time, merchants benefit from reduced support volume and fewer manual interventions.
You also get visibility into:
The SHOPLINE subscription app gives merchants powerful functionality out of the box:
This all-in-one approach lets merchants handle subscriptions seamlessly from start to finish in a single platform, reducing operational complexity and saving time. Customers benefit from a smooth, branded experience from signup through every delivery. Because it’s fully integrated into your SHOPLINE admin, you can manage everything without relying on third-party tools or manual workarounds.
Subscriptions aren’t just about convenience—they’re about creating long-term relationships. When you make it effortless for customers to manage their experience and reward them for loyalty, you turn occasional buyers into repeat customers who advocate for your brand.
For merchants, this means more predictable revenue, higher retention, and less reliance on paid acquisition. For shoppers, it means getting exactly what they want, when they want it—without friction.
Quick Tips to Get Started:
Ready to see it in action? You can enable SHOPLINE Subscriptions directly in your admin. Explore our documentation or reach out to your account manager to get started today.
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