Source: CommonWealth Magazine
“Hello everyone, I’m Da Ge. Welcome to CAMPFIRE!”
With his signature greeting and warm smile, Da Ge has built a thriving YouTube channel with nearly 300,000 subscribers, making him a key figure in Taiwan’s outdoor adventure scene. But beyond creating engaging content, he has transformed his passion for camping into a multi-million-dollar brand—CAMPFIRE—by seamlessly integrating e-commerce and social media.
In one of his most-watched videos, Da Ge and his wife drive their camper van to Fushoushan Farm. As autumn night falls, they prepare a steaming hot pot under a sky full of stars, fully immersed in the pure joy of camping. Through his camera lens, he brings viewers along on these experiences, allowing them to appreciate the beauty of nature firsthand. Below the video, a seamless shopping experience awaits—quick links to CAMPFIRE’s carefully curated camping gear, from tents and chairs to knives and fire pits, allowing fans to recreate the same experience.
“Many camping products look cool, but they often end up molding after just a few uses,” Da Ge shares with a hint of frustration. He noticed a common struggle among camping enthusiasts: beginners often invest in entry-level gear that quickly becomes obsolete, while advanced products may not suit Taiwan’s humid and rainy climate. This mismatch left newcomers feeling discouraged and seasoned campers struggling to find truly practical gear.
With countless viewers asking for recommendations on durable and comfortable camping gear, Da Ge had a realization: “If the market can’t meet our needs, why not design the products ourselves?”
Transitioning from YouTube creator to business owner was an entirely different challenge. It meant moving beyond the freedom of content creation to managing supply chains and cost structures. “I’m a dreamer, but dreams need strong partners to become reality,” Da Ge admits. That’s where PressPlay, his business partner, played a crucial role in turning CAMPFIRE from an idea into a thriving brand.
“Da Ge has a strong vision, and our role is to turn that vision into products that truly meet consumer needs,” recalls Zhao Xu-Tong, Senior Brand Manager at PressPlay. The CAMPFIRE Titanium Fire Pit, designed for portability, durability, and easy storage, underwent extensive testing before launch—and it paid off.
Within days, sales skyrocketed past the NT$10 million mark. Subsequent product releases, including camping chairs and knives, also sold tens of thousands of units, firmly establishing CAMPFIRE as a rising star in the outdoor market.
“Staying true to our original mission isn’t just about words—it’s something we commit to every single day,” Da Ge emphasizes. For him, CAMPFIRE is more than a brand; it’s a journey toward providing real solutions for camping enthusiasts.
As the post-pandemic era saw a resurgence in international travel, Taiwan’s camping market faced intensified competition. This shift intensified competition, making effective multi-platform marketing and conversion strategies crucial for brands like CAMPFIRE. The challenge? How to efficiently drive traffic across diverse channels and turn viewers into customers.
SHOPLINE emerged as a game-changing partner, providing CAMPFIRE with a robust e-commerce platform tailored for growing brands.
“We needed a platform that was easy to use yet packed with powerful features—especially since our founding team was small. SHOPLINE was the perfect choice,” Zhao explains. With an intuitive interface, diverse payment options, and early access to innovative tools, SHOPLINE provided the infrastructure CAMPFIRE needed to thrive.
In 2023, Google introduced YouTube Shopping, enabling creators to showcase products directly within videos and livestreams. This allowed viewers to purchase items instantly, streamlining the shopping experience and boosting conversion rates.
“Previously, we had to bury product links in the video description. Now, viewers can watch a product in action and buy it instantly—making the shopping process incredibly seamless,” Da Ge shares. This frictionless experience lets creators focus on delivering authentic product demonstrations without constantly pushing sales, making YouTube Shopping a game-changer.
SHOPLINE was the first Taiwan-based e-commerce platform to integrate with YouTube Shopping, allowing CAMPFIRE to seize the early-adopter advantage.
“Connecting our online store with YouTube wasn’t without challenges, but SHOPLINE’s expert team provided hands-on support, helping us troubleshoot issues and optimize the integration process,” Zhao recalls.
SHOPLINE has since deepened its partnership with YouTube, becoming an official global partner—the only Taiwan-based platform featured in YouTube Studio worldwide. Most recently, SHOPLINE introduced Account Linking, streamlining the store-channel connection process. Merchants can now easily track their application status, manage collaborations, and seamlessly unlink partnerships when necessary, creating a more fluid experience for influencer marketing and video commerce.
The results were undeniable: within six months of adopting YouTube Shopping, CAMPFIRE saw a 50% increase in order value from YouTube traffic and a 15% rise in site visits. Each quarter in 2024, their revenue has consistently surpassed 10 million NTD.
From sharing camping experiences to developing premium outdoor gear, CAMPFIRE has reshaped Taiwan’s camping market. Da Ge believes the demand for high-quality camping products will continue to grow, and he’s committed to expanding the brand’s offerings while collaborating with more creators to elevate and popularize outdoor culture.
“Every product we create is a promise—to help people fully enjoy their time in nature.” Da Ge envisions CAMPFIRE not just as a leading camping gear brand, but as a trusted symbol of outdoor adventure, accompanying people as they explore the great outdoors.
With strategic partnerships, innovative marketing, and a passion-driven vision, CAMPFIRE’s journey is an inspiring case of how content creators can transform influence into a thriving business—and with the right tools, scale beyond imagination.
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