Partners

Amazon Buy with Prime (BwP) now available on SHOPLINE.

Wee Lin Tay,
Global Content Marketer
|
Singapore
April 23, 2025

As the ecommerce landscape is constantly evolving and becoming more competitive, merchants need innovative and scalable solutions to drive growth. Integrating Amazon’s Buy with Prime with the SHOPLINE platform is part of our continuous efforts to address this need. Online stores built on SHOPLINE can now take advantage of Amazon Prime's extensive fulfillment network, offer shoppers a more seamless checkout experience, reach new customer segments (Prime members), and streamline operations.

Merchants can simply install the BwP app from the SHOPLINE app store to instantly provide shoppers, who are prime members with a seamless checkout experience, while also tapping into new Prime user segments.

Key customer benefits: 

  • Fast, free shipping: Provide Prime members with rapid and reliable shipping, fostering confidence and encouraging purchases.
  • Hassle-free returns: Ensure easy returns to enhance satisfaction and drive repeat business.
  • Flexible checkout: Offer Prime members the option to use Amazon credentials or preferred payment methods, creating a smooth checkout process.
  • Mixed shopping carts: Allow customers to purchase items that are fulfilled by Amazon and other providers in the same transaction.

Challenges & Solutions

Increase revenue with Amazon Prime's advantages

The numbers speak for themselves. Merchants who integrate ‘Buy with Prime’ often see an average increase of conversions by up to 25% and revenue by up to 12%. By integrating 'Buy with Prime,' merchants expand their reach and attract a loyal audience eager for Prime perks. Best of all, these benefits can be enjoyed directly on a SHOPLINE store—without needing to sell on Amazon.com.

Impactful insights:

  • Attract more shoppers: Tap into a global Prime member base to enhance customer loyalty and expand market presence.
  • Boost conversions: Experience an average 25% boost in conversion rates and a 12% rise in revenue with Prime’s streamlined shopping process.

Optimized operations, maximum efficiency

Effectively managing an online business can be complex, but with Amazon Prime’s fulfillment network, SHOPLINE makes it easier than ever to streamline operations and improve customer experience. The ‘Buy with Prime’ app syncs inventory between SHOPLINE and Amazon, ensuring that stock is accurately tracked and managed in real time. This eliminates manual errors and simplifies the order fulfillment process.

Operational advantages:

  • Streamlined inventory management: Sync stock across platforms to maintain accurate levels.
  • Fulfillment powerhouse: Utilize Amazon’s FBA services for Prime-level delivery—without having to sell on Amazon.
  • Enhanced customer support: Access ‘Buy with Prime Assist’ for high-quality customer service.

How it works

Getting started with ‘Buy with Prime’ on a SHOPLINE store is straightforward. Follow these steps:

  1. Install the Buy with Prime app: Download the app from the SHOPLINE App Store.
  2. Activate the account: Link the Amazon Buy with Prime account.
  3. Set up the store: Complete the initial setup with essential information.
  4. Connect products: Sync SHOPLINE products with Amazon’s fulfillment network.
  5. Sync inventory: Ensure real-time inventory management for Prime products.

Results

With the Buy with Prime integration, merchants can offer Prime benefits while retaining control of their brand. This integration provides an enhanced shopping experience, helping to attract more customers, boost sales, and streamline operations.

Merchants utilizing the BwP integration are already seeing remarkable outcomes, including increased conversion rates, higher customer satisfaction, and significant revenue growth. This partnership empowers merchants to enhance operations and build a loyal customer base, setting new standards in e-commerce.

Looking ahead

Leveraging Prime benefits through a SHOPLINE store helps merchants remain competitive, drive sales, and offer an exceptional shopping experience. Discover how the SHOPLINE x Amazon Prime integration can transform businesses and propel e-commerce success to new heights. 

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