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Building on April’s momentum, May’s product updates take a deeper dive into what makes each enhancement valuable for your business.
This month, we’ve focused on real-world impact—highlighting not just what’s new, but why it matters to your operations, customer engagement, and growth. From smarter opt-in tools at POS to multi-market storefront personalization and streamlined third-party integration, every update is designed to help merchants scale with flexibility, engage customers more meaningfully, and operate more efficiently.
Explore how the latest CRM, POS, ERP, open platform, and website building features can move your business forward.
A new SmartPush enhancement streamlines the path from email to purchase. Merchants can now link discount codes in emails directly to landing pages with auto-triggered pop-ups, allowing customers to instantly view and apply promotions. This smoother shopping flow improves engagement and reduces friction at checkout.
The feature supports custom styling and targeted page setups, helping brands maintain a seamless experience.
Feature: SmartPush - Discount Pop-Ups
Estimated Impact: Merchants can expect a 5–10% uplift in completed purchases on promo-driven campaigns.
Why it matters: Boosts inbox placement, reduces bounce rates, and drives more effective targeting in email campaigns.
Read more: April 2025 Product Update.
We’ve upgraded the POS receipt email format to help merchants deliver a more professional and branded post-purchase experience. The enhanced emails now support custom logos and feature clearer, more polished content—improving readability and reinforcing brand identity.
Subject lines and content quality have also been refined to boost open rates and engagement while reducing confusion.
Feature: Point-of-Sale (POS) App - Receipts
Estimated Impact:
Why it matters:
Well-designed, branded receipts help merchants build trust, increase customer satisfaction, and reduce the burden on support teams. Clearer communication post-purchase also improves the overall customer experience and strengthens brand perception.
We've introduced SMS marketing opt-in directly within POS customer profiles, aligning in-store signups with online flows. This update ensures a consistent, compliant opt-in experience across all channels—enabling merchants to expand their reach and drive awareness of in-store promotions beyond email.
Feature: Point-of-Sale (POS) App - Store Management
Estimated Impact:
(Performance data from SAP Emarsys, G2, Campaign Monitor, and Pipedrive)
Why it matters:
In-store SMS opt-ins help merchants grow a high-performing marketing channel with significantly higher engagement rates than email. It also ensures compliance, consistency, and greater visibility for time-sensitive offers—driving more footfall and conversions.
Read more: April 2025 Product Update.
Merchants can now customize the Mega Menu for different markets—enabling localized navigation, language display, and region-specific offerings. This update empowers brands to create tailored, intuitive shopping experiences that align with local customer needs and seasonal trends.
Feature: Mega Menu App
Impact:
Why it matters:
In multi-market commerce, a one-size-fits-all navigation approach often falls short. This feature ensures that merchants can deliver region-specific messaging and product categories that resonate with local shoppers—driving higher engagement and better conversion outcomes.
The latest update to OS 2.1 themes empowers merchants to tailor storefront content, styles, and components for different markets. This means customers in each region can experience localized visuals, messaging, and promotions—helping merchants deliver more relevant and engaging shopping experiences.
Feature: Website Building - Theme Editor
Impact:
Why it matters:
Localized storefronts are key to resonating with global audiences. By aligning design and content with regional preferences, merchants can boost engagement, enhance user experience, and improve conversion rates across markets.
Starting from version v20240601, SHOPLINE’s Webhook service now supports a new API-based subscription method. To support this update, we’ve added clear prompts and guidance directly within the Webhook configuration page in the Partner Portal—making it easier for developers to understand and implement the new setup.
Feature: Open Platform - Partner Portal
Impact:
Why it matters:
This enhancement streamlines the integration process for developers, enabling faster implementation and reducing operational overhead. With clear instructions and API support, partners can better scale their solutions and focus on innovation.
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