From Click to Conversion: How SHOPLINE and TikTok Help Grow Merchant Businesses.

In the fast-paced realm of e-commerce, staying ahead of the curve is crucial for sustained success. The powerful partnership between SHOPLINE and TikTok delivers a groundbreaking solution that merges SHOPLINE’s integrated commerce platform with TikTok’s engaging and community-driven ecosystem. This collaboration empowers merchants to drive traffic, optimize ad performance, and scale their businesses seamlessly.

Why This Partnership Stands Out:

• Instant Access to TikTok for Business: Merchants can link their TikTok Ads Manager and Business Center, set up the TikTok Pixel and Events API, and synchronize their product catalog with minimal effort.
• Enhanced Advertising Efficiency: Improve ad campaigns with both browser and server-side data connections, gaining richer insights into customer behavior and campaign effectiveness.
• Effective Campaign Management: Launch targeted lead generation and conversion campaigns that resonate with TikTok's vibrant community.
• Real-Time Catalog Sync: Ensure merchants’ product catalogs are always up-to-date with automatic synchronization, enabling more effective campaigns and access to diverse ad formats.

Opportunities:

Maximize Ad Performance and Insights

The integration of the TikTok Pixel and Events API with SHOPLINE’s platform provides merchants with powerful tools to optimize advertising efforts. By capturing valuable data on customer interactions and ad performance, merchants can enhance targeting, drive better results, and improve overall marketing effectiveness.

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Impactful Insights:

- Broaden Audience: Tap into TikTok’s global user base to expand reach and attract new customers.

- Boost Conversions: Benefit from an average 19% increase in event capture and a 15% improvement in CPA by utilizing both the Pixel and Events API. (Source- TikTok Study, Nov 2022 - Feb 2023)

- Refine Marketing Strategies: Gain a deeper understanding of customer behavior throughout the purchasing journey to optimize ad campaigns.

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Operational Advantages:

After connecting your SHOPLINE store to TikTok, you can expect the following benefits:

• Easy set up: With just a few clicks, you can create or link all the necessary TikTok accounts to get started and run your ads campaign seamlessly.
• Leverage safe and reliable data connections: No code changes required. Add Pixel and Events API to track actions, build custom audiences, and improve ad performance with valuable insights..
• Promote Products on TikTok: Manage TikTok lead generation and conversion campaigns to find new customers and gain qualified leads for your business.
• Automatic catalog sync: Real-time sync of inventory and catalog updates with TikTok Ads Manager, enabling efficient campaigns and access to ad formats like Video Shopping Ads.

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Experience the Advantages of Selling on SHOPLINE—Sign Up for a Free 14-Day Trial Now!

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How It Works

Getting started with TikTok on SHOPLINE is straightforward:

Step 1: Install the TikTok App in your SHOPLINE store

Step 2: Go to TikTok Channel > Marketing and click 'Connect Immediately'

Step 3: Log in to TikTok or Sign up for TikTok

Step 4: Authorize Shopline to connect with TikTok for Business

Step 5: Connect or register for Business Account

Step 6: Connect or create a new Ad Account

Read our Guide to TikTok App for more detailed information.

Results

Merchants leveraging the SHOPLINE x TikTok integration are experiencing remarkable benefits, including enhanced ad performance, increased conversions, and streamlined operations. This partnership empowers businesses to reach new audiences, optimize marketing strategies, and achieve tangible growth.

Looking Ahead

The collaboration between SHOPLINE and TikTok gives merchants a powerful edge to grow and thrive in a crowded market. By leveraging TikTok’s vibrant platform alongside SHOPLINE’s powerful commerce tool, businesses can expand their audience, enhance brand visibility, and create meaningful customer connections that build loyalty.

About SHOPLINE

SHOPLINE offers comprehensive integrated commerce solutions for merchants, including e-commerce, social commerce, point-of-sale, and customer relationship management. SHOPLINE’s open architecture and thriving partner ecosystem provide cutting-edge technologies that help merchants succeed in today’s competitive market.

Trusted by over 600,000 merchants worldwide, SHOPLINE serves esteemed brands such as Hunter, Peter Jackson, In The Style, Lush, Sunnystep, and many more.

Find out how SHOPLINE’s integrated commerce solutions can transform your business here. Empower eCommerce success and growth with SHOPLINE. Be our Partner Today!

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